The Essentials

Inspired by the timeless style of the 1950’s barbershop and its spiritual founder, Willy O’Shea, Uppercut Deluxe is an Australian-born brand, using the finest ingredients to deliver high quality male grooming products without fancy embellishments.


  • Luke's Barbershop at Foot Locker
    Luke's Barbershop at Foot Locker
    We caught up with Luke Dolan, of Luke's Barbershop after his recent run of pop ups in Foot Locker stores across the UK. Check it out What’s been your highlight of your time at Foot Locker? The Marble Arch store launch was a highlight because it was so busy and the energy in the venue was electric. Charlie Sloth on the decks and my 3-chair pop swamped with models, actors, DJs and Foot Locker hierarchy waiting as long as necessary!  Any funny moments? A special and funny moment for me was walking in to Marble Arch on the night before opening and they surprised me with a giant sign with my branding on it that was going to be in the centre of the store! I was like are you serious?! How did your team find it?
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  • Uppercut Deluxe Celebrates 10 Years of Staying Power
    Uppercut Deluxe Celebrates 10 Years of Staying Power
    Uppercut Deluxe is stoked to be celebrating 10 Years of Staying Power. To celebrate this milestone, our friends at Grounded Motion put together a rad piece documenting the story so far. Visit the Uppercut Deluxe website for the full clip.     To celebrate 10 Years of Staying Power, Uppercut Deluxe is introducing a limited-edition capsule including a Tee Shirt, Anniversary edition Tin Lid, Keyring and Patch, all of which stamped with the 10 Year Anniversary graphic, designed by one of the original Uppercut Deluxe founders. For a limited time, we're offering a Free Keyring with the purchase of our 10 Years of Staying Power Tin of Deluxe Pomade and a Free Patch with the purchase of a
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  • Celebrating 10 Years of Pugsly’s Barbershop
    Celebrating 10 Years of Pugsly’s Barbershop
    Not many businesses can say that they have been trading for 10 years. It is a true testament to Mike Conti and his team. There is something about them that makes Pugsly’s so special and such a great part of the community. It only seemed fitting that we send our US based Barber Ambassadors to surprise Mike and his crew. Dane Hesse, Shane Nesbitt & Ron Talley all jumped at the opportunity to support and celebrate with Mike. A couple of beers, good tunes, classic cars and a dunk tank full of Keegan Ales finest brew, good times flowed all day long. In the 10 Years, Mike has opened up two shops, which have become
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