The Essentials

Inspired by the timeless style of the 1950’s barbershop and its spiritual founder, Willy O’Shea, Uppercut Deluxe is an Australian-born brand, using the finest ingredients to deliver high quality male grooming products without fancy embellishments.


  • Uppercut Deluxe Celebrates 10 Years of Staying Power
    Uppercut Deluxe Celebrates 10 Years of Staying Power
    Uppercut Deluxe is stoked to be celebrating 10 Years of Staying Power. To celebrate this milestone, our friends at Grounded Motion put together a rad piece documenting the story so far. Visit the Uppercut Deluxe website for the full clip.     To celebrate 10 Years of Staying Power, Uppercut Deluxe is introducing a limited-edition capsule including a Tee Shirt, Anniversary edition Tin Lid, Keyring and Patch, all of which stamped with the 10 Year Anniversary graphic, designed by one of the original Uppercut Deluxe founders. For a limited time, we're offering a Free Keyring with the purchase of our 10 Years of Staying Power Tin of Deluxe Pomade and a Free Patch with the purchase of a
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  • Box Park Shoreditch Wrap Up
    Box Park Shoreditch Wrap Up
    As you might have heard, Uppercut Deluxe opened a pop-up barbershop at BOXPARK Shoreditch for just two weeks from 23rd January to 4th February. If you haven’t heard of BOXPARK before, it’s a pop-up mall which fuses street food with some of the coolest local brands around. Located in the creative heart of London, Shoreditch is a breeding ground for ideas where the outsiders, renegades and radicals meet. With vendors housed entirely in shipping containers, BOXPARK is a uniquely awesome place for a drink and a bite to eat. You can read more about BOXPARK here. This made it a perfect location for Uppercut Deluxe to open its doors. With the help of some of London’s best local barbers, we gave out free haircuts, beard tri
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  • TJ Guzzardi x Groomzilla Competition
    TJ Guzzardi x Groomzilla Competition
    Want a chance to win this one of a kind Groomzilla sign? TJ Guzzardi hand painted this sign, as a special gift for someone who has purchased any piece of Groomzilla gear. To enter the draw, simply purchase any Groomzilla product online. If you have already placed your order, we've automatically entered you into the competition. The comp closes on the 16th of March unless sold out prior, get shopping. Check out the Limited Edition Groomzilla collection here.  
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