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  1. Time Well Spent: Steve Sherman
    Time Well Spent: Steve Sherman
    Widely renowned as one of the best Surf photographers in the world, Steve ‘Sherm’ Sherman is a photojournalist hailing from Cardiff, California. Funnily enough, Sherm doesn’t really shoot ‘surf’, but prefers to focus on the things no one else is looking at. Relying on intuition more than anything else, Sherm takes a relatively relaxed approach to his photography. He puts himself in situations no other photographers would dare to even think about to capture the moments that would usually go unnoticed. The result is raw, gritty but above all else, honest. Don’t get us wrong, Sherm is a workhorse. Attend any WSL event and you’ll be able to pick Sherm out from a mile away in his signature hat, making his way through the hungry pack to find his spot. After following the tour for since 1995, he’s picked up a few tricks along the way and won himself countless covers as a result.  What really separates Sherm from the rest is his ability to create relationships that h
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  2. Uppercut Deluxe Welcomes Mason Dyer
    Uppercut Deluxe Welcomes Mason Dyer
    You may already recognise him as the man in the Model A Roadster from the Matt Pomade Campaign, but allow us to formally introduce you to the latest edition to the Uppercut Deluxe Family,  Mason Dyer! Mason is a Delaware-born dapper gent who has more talent than you can poke a wrench/fin/sewing needle at. You see this multi-talented guy is a business owner, surfboard shaper and clothing designer who spends his downtime building cars, surfing and collecting WWII Nostalgia. A true master of DIY and one of the most humble guys you will ever meet.
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  3. Uppercut Deluxe Welcomes Jim Buster Culling
    Uppercut Deluxe Welcomes Jim Buster Culling
    Introducing Jim 'Buster' Culling Uppercut Deluxe is proud to introduce our first UK-based lifestyle ambassador Jim 'Buster' Culling. Jim is a UK native, born in the north of London in the early 90's. A mechanic by trade, you could say he's a hard-working blue collar Brit (Which he is) , but Jim's true persona reflects some very different influences to your standard English Lad. His father; a mechanic and tire fitter who worked with the British Formula 3000, raised Jim on U.S Motoring movie classics like 'The Wild One', and 'Two Lane Black Top'. Jim Recalls the moment his parents played him the Bruce Springsteen song 'Racing in The Streets' as the exact moment in time he knew he wanted to spin wrenches and tires for life.
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  4. Uppercut Deluxe Matt Pomade Campaign
    Uppercut Deluxe Matt Pomade Campaign
    Introducing the Uppercut Deluxe Matt Pomade Campaign. To say we are excited to share the Matt Pomade campaign with you all would be an understatement. Tried and tested in Barbershops throughout the world, our newest styling product Matt Pomade has had an amazing response since its release in October 2016. To really kick the launch into gear we wanted to create a supporting lifestyle campaign to show the product in use and showcase its versatility. Enter Uppercut Deluxe ambassador JJ Wessels with friends Mason Dyer and Jord
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  5. New Uppercut Deluxe Matt Pomade
    New Uppercut Deluxe Matt Pomade
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  6. Uppercut Deluxe Welcomes Chris Brownless
    Uppercut Deluxe Welcomes Chris Brownless
    Introducing Chris Brownless Uppercut Deluxe is stoked to introduce you to Chris Brownless - owner and head barber at Northwest Barberco in Acrrington, UK. Chris is the face of the all new Uppercut Deluxe Matt Pomade and has donated his time, skills and experience to help showcase this awesome product. Chris is a talent to watch - he's destined for big things and has a style all of his own. His approach to his clients is second to none and he's known across the industry for being an all round awesome bloke. Chris started out as an apprentice at the age of 17. Over a few years he soon figured out which side of the industry he loved the most, and where his skills were best suited. He opene
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  7. Uppercut Deluxe Introduces the Barber's Collection
    Uppercut Deluxe Introduces the Barber's Collection
    Introducing the Barber's Collection We are excited to bring you the latest product offering from Uppercut Deluxe; The Barber's Collection. A range of 10 professional-use products available exclusively to select barbers and designed to make life in the barbershop easy. Contact your rep or fill out an inquiry form for more details.
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  8. Uppercut Deluxe Welcomes TJ Guzzardi
    Uppercut Deluxe Welcomes TJ Guzzardi
    Introducing TJ Guzzardi Uppercut Deluxe are excited to announce TJ Guzzardi as an official Lifestyle Brand Ambassador. If you're not already familiar with the man himself or his work; TJ is a Melbourne-based artist. His craft? Traditional sign writing (think barbershop signs from the 1950s). TJ spends most of his time at his Tullamarine studio, where he creates custom designed lettering and hand painted vintage-style signs for all kinds of clients - cafes, bars, tattoo parlours and, of course, barbershops. TJ first picked up a brush at 15, after being inspired by the old-time lifestyle of his hot rod-loving family. Since then, TJ has worked t
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  9. Salvation Army
    Salvation Army
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  10. 60 Seconds of Styling
    60 Seconds of Styling
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  11. Port of Call France
    Port of Call France
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  12. Z-Flex Chipper Board Collaboration
    Z-Flex Chipper Board Collaboration
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