Introducing the Uppercut Deluxe Matt Pomade Campaign.
To say we are excited to share the Matt Pomade campaign with you all would be an understatement. Tried and tested in Barbershops throughout the world, our newest styling product Matt Pomade has had an amazing response since its release in October 2016.
To really kick the launch into gear we wanted to create a supporting lifestyle campaign to show the product in use and showcase its versatility. Enter Uppercut Deluxe ambassador JJ Wessels with friends Mason Dyer and Jordan Slaybaugh. Three awesome guys from Southern California with three different hairstyles, the perfect candidates for the campaign.
Truth be told, we could point a camera at these guys in pretty much any setting and come away with some cool looking footage. But JJ had something up his sleeve that would turn this into arguably our biggest and best shoot to date.
JJ's skills don't just stop at surfing. It turns out one of the best nose-riders in the world also likes to tinker on cars. And, as it happens, in 2015 JJ and friend Brian Bent had built a 1920's style racer. The Erskine (as it was named) needed a little TLC to get it up to speed, but after some minor repairs and a newly fitted body, (salvaged from a 1920 Studebaker President), the Erskine was reborn. The good luck continued when Mason suggested we also used his 1928 Model A Ford Roadster.
The rest of the narrative kind of wrote itself. We could go on, but why not just watch the clip.