Dukes T-Shirt

Show ‘em your Dukes and challenge all comers with this bold design from artist Travis Price.

Short sleeve, 100% cotton with regular fit and soft ribbing detail at the neck. Finished with our signature print design and available in four great colours – White, Black, Grey and Navy.

If your familiar with the Uppercut Deluxe back story then chances are you’ve heard of Willy Uppercut O’Shea – Grandfather of Uppercut Deluxe Founder Luke Newman. Willy travelled Australia during the great depression making a living as a bare knuckle boxer. Willy had a never say die attitude and took great pride in looking his best, always travelling with a home-made tin of Pomade.

His influence on the brand is undeniable and Travis Price has certainly captured some of Willy’s spirit in this bold design.

Travis Price grew up in country Victoria Australia, where his interest in skateboard and t-shirt graphics first spawned. After acquiring a degree in Graphic Design from the University of Ballarat, Price moved to Melbourne working in numerous Design Agencies across a diverse range of mediums: print, interactive, publishing, animation and illustration. Now 10 years on and Price has made the transition to be a freelance commercial illustrator, with a growing portfolio of commercial projects for large international brands such as Nike, Santa Cruz, Converse, Neff and Grand Scheme to name a few.

The Uppercut Deluxe apparel range is worn by barbers all over the world. Want the world to know you’re a part of the Uppercut crew? The stories and philosophies behind Uppercut Deluxe have been poured into these t-shirts, to create a range of designs that symbolise the essence of our brand; a modern interpretation of timeless style inspired by 1950’s barbershop and classic men’s fashion.

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