The first HWY Run brought together a community of friends, builders, makers and adventurers for a few days on the road along California's Lost Coast.
A fleet of old choppers, vintage cars and well-travelled machines set the pace. Different makes, different stories, but a shared appreciation for craftsmanship, adventure and the road ahead.
It's a mindset that resonates with us at Uppercut Deluxe. We believe the best things earn their place through use. The products you rely on. The gear you pack without thinking. The things that become part of the story.
(Full length video launching to YouTube soon)
To celebrate the inaugural HWY Run, we've partnered with HWY on a limited edition tin inspired by the ride and the community behind it.
The Lost Coast was the backdrop for the first run. The road ahead is wide open.
Here's to the first chapter.
